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Most marketers aren't spending money to send traffic to their Facebook. The larger majority send paid traffic to their website. Think about it, why would I want to pay to send traffic to my Facebook profile where there are several chances for the visitor to leave my profile and not convert into a lead? Facebook is an easily distracted environment. Your website is engaging and focuses on one thing: your niche. No random IM requests, no Farmville to take care of, no "which celebrity do I resemble?" quizzes. Having a website with keyword rich, optimized content is required if you want to maximize your return on investment.

Don't create and market mirror sites though to accomplish this trick either. Sites that are identical in content, but have a different domain name are considered SPAM (bad/taboo) by the search engines. They don't appreciate such tricks, and the ranking of both websites will suffer for it.

I want to give you 5 very important on page SEO tips, note that some of these will apply to bloggers more than others, but just be creative and they can be used to boost your search engine rankings for any website.

You need to identify the right SEO strategy for your online business, implement it and then review the results periodically. It's surprising to see so many online business owners having no idea as to the strategies that are being used on their websites by SEO experts and why those strategies are needed. While there are no wrong SEO experts, there are SEO experts applying the wrong SEO strategies.

As said before, to learn SEO, you don't need to have much more than a working knowledge of computers and the internet. While a few aspects of it can be technical in nature, the good news is that actual implementation in most cases only involves simple actions like word processing or creating links. For example, did you know that starting a free blog can increase your ranking in search engine listings? This is one of the easiest ways to optimize your webpage, as you get free opportunities to link back to your page. Online today there are numerous blog sites, which do all the hard programming for you. All you have to do is sign up for free, Pinterest and start writing, and the rest is done for you. With each post, and the link it contains, your ranking will move just a little bit higher.

SEO news #3. your Title Tag. The Title Tag is at the top of the page below your browser where the actual TAB of the page is at, like paper file tabs. You name your paper file tabs so you can know what is in them without opening the file. When you have multiple web pages open on a single browser having the Keyword in the title tag helps you to know which page is what. The search engines love this as well because they see it as knowing your seo better than the others.

If you outsource the SEO of your website to an agency, then they would need sometime to get to know your business and the way you work. This would take up sometime till the agency gets used to working with your company.