9 Lessons Your Parents Teach You About Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel can help potential customers learn about your brand, discover solutions to their problems and feel confident about buying from you. Different types of content work better in each phase of the funnel.

Checklists, videos, and infographics are effective at attracting attention, generating leads and keeping readers involved. Content that is gated, such as templates and guides works well at this stage.

Awareness

At this point, customers are only aware of the existence of your brand and the solutions you provide. This is the stage where content is created to educate potential customers and inform them about the problems that your solution addresses as well as its differences from competitors.

Take note of the keywords your customers use when searching online. By conducting keyword research, you will find out which terms your audience is searching for that suggest an interest in your product or service. This information can then be used to develop an editorial calendar and figure out which content pieces will focus on those keywords.

Producing content for this stage of the funnel will also help you build brand loyalty among your customers. The more your consumers know about your brand, they will have greater confidence in your ability to solve their problems. This will result in higher conversion rates for newsletter signups and purchases, as well as clickthroughs on your website.

A well-planned strategy for content can help you close this conversion gap. For instance, if find that the vast majority of your content is aimed at gaining awareness, but not enough is influencing buyers towards a purchase decision, you could increase your advertising budget to focus on middle-funnel keywords.

Social media is yet another method to boost your bottom-of-the-funnel conversion. Social media platforms such as Twitter and Facebook allow you to interact directly with your customers, giving you the opportunity to show off your commitment to customer service. This can include tweeting good reviews to promoting special deals.

You can also use existing content to push customers to the bottom of the funnel, such as blog posts or case studies. For example, if you write a blog post on how your product is superior than a competitor's and you want to post it on social media and invite readers to subscribe to your mailing list to receive more information. You can also encourage conversions in this stage by asking users to include your name on their social media posts after they have used your product. This will inspire others to do the same and spread the word about your brand.

Inquiry

A good content strategy will consist of a variety types that attract customers at each stage of the funnel. For instance campaigns to promote brand awareness could include ad content but they should also include blog posts and infographics which address common concerns and objections. These content marketing examples pieces can be distributed via email and social media to increase organic traffic.

As buyers move through the consideration stage, they start looking for specific characteristics of products that can help them to make a purchasing decision. This phase is a great time to make use of FAQ pages. Use tools for keyword research such as Ubersuggest or search for popular hashtags for your industry to find questions your readers are asking. Create answers to these questions and then put them on your content funnel map.

In this phase it is essential to present an unambiguous proposition that demonstrates the way your product or service will solve their problems and make them more cash. The content should also highlight your brand's uniqueness when compared to your competition.

This is an easy stage to gauge because the customer is making a decision to buy. To determine whether you're getting it done, look for indicators like conversion rates, number of payments and click-through rates.

When consumers reach the point of advocacy and become advocates for your brand, it grows more and more important to them. They will be sharing your content with others because they feel so passionate about it. This is an extremely effective method of growing your audience. But you'll need to concentrate on creating content that encourages people to share it, instead of focusing on only engagement metrics. You might want to consider using a tool such as Sprout Social to track the social shares that result from your content marketing efforts. This will give you a precise image of your impact.

Decision

People are looking for content in the decision-making process that confirms the purchase and describes how to use the product. At this stage they want to be certain that your product will solve their problem and justify the cost. At this point it is essential to provide high-quality content, like product guides as well as case study videos and customer success tales are essential. Your customers should also be capable of asking questions and receive answers from your support team. It is a great way to delight your customers and to encourage them to share their experiences.

You hope that at this stage the customer will be an advocate for your brand and will promote it to their coworkers and friends. To turn those who are advocates to raving fans you'll be required to provide them with valuable information that will allow them to get the most out of your product or service. Personalized newsletters videos, tutorials, free trial offers, and loyalty programs are all great methods to achieve this.

After your audience has changed from leads to paying customers, it's time to focus on retention. The conventional content marketing funnel models tend to view revenue as the conclusion of the journey, but it's important to remember that consumers will continue to interact with brands even after they've purchased. This is why it's important to reimagine the funnel as a loop model, rather than a static structure that ends with revenue.

While conventional content marketing funnels can help you plan your strategy but they don't take into account the complexities of the buyer's journey. Reimagining the funnel of content marketing as a circular model will aid in developing an integrated strategy. By planning for each stage of the journey you'll be able to create content that will engage your audience and drive conversions. You can then use the data from conversions to enhance and test your strategy. Ready to see the difference that this approach can make to your company? Contact us today to request a complimentary Content marketing playbook!

Retention

A content marketing funnel can be a powerful instrument to aid brands in planning and execute their strategy. It will also help them determine the weaknesses in their strategy. If a brand has a lot of content geared towards the public's attention but only few pieces aimed at the middle of funnel, it must develop content for this stage.

Utilize tools such as Ahrefs, which analyze the average time spent on page and bounce rates of each piece to determine how specific your content is. The higher these numbers are the better your content is performing.

Once you've created content for the top of your content marketing funnel It's crucial to keep it current and relevant. This will ensure that your audience is engaged and interested in your brand and the products or services it offers. This can be done by creating new content marketing agency london that is focused on key words, addresses questions that your target audience is likely to look for, and provides the latest information regarding your business or product.

As your audience enters MOFU, they will be looking for more details about your product or services as well as solutions to their issues. In this moment, it's important to build trust by providing honest reviews and demonstrating the value.

the content marketing final stage of the funnel for content marketing what is marketing is when your customers will make a purchase. This is done by gated content that requires an email or other form of registration to gain access. This content is meant to transform the awareness and engagement that you've cultivated at the top of your funnel for content marketing into leads that are qualified for your sales team to follow up on.

You can still influence your customers' journeys through your brand, even though the sales and support teams are primarily responsible for retention of customers. Create content that is enjoyable for your customers throughout the entire funnel of content marketing. This could include helpful sources, behind-the-scenes details and special deals that only your audience has access to. If you can build trust among your audience, they'll serve as authentic advocates for your product and naturally reduce the time it takes to sell your product.